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Category Management: is a philosophy of managing the categories as strategic business units. The goal is to enhance our customer profitability by focusing on those items and activities that provide the greatest return.
Graphic Services: Our professional team of Graphic Designers is armed with state-of-the-art equipment and a flare for creativity. From wine lists and table tents to in store banners and shelf talkers, our Graphics professionals allow us to effectively market our products to the consumer.
Training and Development: As part of our dedication to sales professionalism, our certified training coordinator conducts an in-house wine & spirits course called the Certification Program for Beverage Professionals. This ten session thirty hour course must be completed by all sales reps and managers to be a PWD sales professional. All are required to pass a 208 question final exam with a grade of above 75% to remain at PWD.
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